The Business of Headshots A Masterclass with Rory Lewis · Los Angeles · 26th September 2026
Full day in Rory's Downtown LA studio, you'll learn how to build a headshot business from the ground up.
Full Day in Rory's Downtown LA studio, you'll learn how to build a headshot business from the ground up — under the guidance of one of the world's most successful headshot and portrait photographers, whose sitters range from celebrated actors to royalty, and whose work is held in the National Portrait Gallery and syndicated through Contour by Getty Images.
This is not only about pressing the shutter. It's about the whole practice: how to light a face with intention, how to make people notice and want your work, how to put the right infrastructure and production team in place, and how to turn all of it into a business that pays.
What you'll cover
The Art of Headshots — what separates a competent headshot from a compelling one: reading a face, directing a sitter, expression, and the classical eye that gives a portrait weight. We will cover corporate, actors and general headshots.
Lighting — learn to light properly and repeatably. Hands-on time with setups you can take straight into your own studio.
Portfolio — how to create genuine interest in your work, build a body of images that attracts the right clients, and position yourself in the market.
Infrastructure & Production — how to develop the systems, the studio setup, and the production team around you, and how to capture and run projects so the business actually scales.
You'll leave with the craft, the framework, and a clear plan to build your own headshot business.
