The Business of Headshots A Two-Day Masterclass with Rory Lewis · Los Angeles · 26–27 September 2026
Over two days in Rory's Downtown LA studio, you'll learn how to build a headshot business from the ground up.
Over two days in Rory's Downtown LA studio, you'll learn how to build a headshot business from the ground up — under the guidance of one of the world's most successful headshot and portrait photographers, whose sitters range from celebrated actors to royalty, and whose work is held in the National Portrait Gallery and syndicated through Contour by Getty Images.
This is not only about pressing the shutter. It's about the whole practice: how to light a face with intention, how to make people notice and want your work, how to put the right infrastructure and production team in place, and how to turn all of it into a business that pays.
What you'll cover
The Art of Headshots — what separates a competent headshot from a compelling one: reading a face, directing a sitter, expression, and the classical eye that gives a portrait weight. We will cover corporate, actors and general headshots.
Lighting — learn to light properly and repeatably. Hands-on time with setups you can take straight into your own studio.
Portfolio — how to create genuine interest in your work, build a body of images that attracts the right clients, and position yourself in the market.
Infrastructure & Production — how to develop the systems, the studio setup, and the production team around you, and how to capture and run projects so the business actually scales.
You'll leave with the craft, the framework, and a clear plan to build your own headshot business.
Schedule
Day One (26 Sept) — The Art of Headshots and Lighting: directing sitters, expression, and full hands-on lighting practice.
Day Two (27 Sept) — Portfolio, Infrastructure & Production: building interest in your work, your systems and team, capturing projects, and turning it into a business.
Pricing
Early Bird — $1,195 (book by 31 July 2026) Standard — $1,495 A $500 deposit secures your place; balance due by 27 August 2026. Limited to 10 places.
Booking and payment:
• A $500 deposit secures your session, with the final payment due on the day.
• Card payments are subject to a processing fee. To avoid this, you can pay via Zelle to 2138957372.
• Once you've sent your Zelle payment, email your confirmation to RL@RORYLEWIS.STUDIO and your booking ticket will be sent across.
The Business of Headshots A Two-Day Masterclass with Rory Lewis · Los Angeles · 26–27 September 2026
$525.00